
50 Years of Cool:
In Quiet Glimpses
Portraits by Augustine Paredes
Exhibition at MiZa, Mina Zayed
Abu Dhabi March 1 — 9
Commissioned by Taqeef, O General, and Gulf Photo Plus
Paredes’ portraits reflect the ripple effect of successful business, that unifies generations across diverse migrant backgrounds and nationalities. The people photographed, from Taqeef's most senior employees, their loyal dealers, to their first customers.
“During these brief moments as photographer and subject, they welcomed me into their homes, offices, and stores; while language put a barrier between us, our simple gestures were enough to create a sense of warmth.”
The adoption of machines in the daily lives of a growing nation can often be overlooked, and along with it the formative stories of those behind the scenes.

Photographic prints on light box | Photographed by Ismail Noor

Tariq Al Ghussein
CEO at Taqeef

Joyce Tauro

Marap Khan Nazar Din

Sherif Ahmed Hanafy Mahmoud

Obeid Rashed Obeid Alnaqbi

Muhammad Hanif

Mohamed Naomi

Hani Yaqoob

Hamid Zia Fareed Khan

Hamad Suhail Al Ameri
Taqeef Customer

Haj Yaeesh Al Zabaidi

Haj Saleh Al Qaisi

Haj Naser and Haj Khames Al Nuaimi

Dr. Salem Mohamad Al Ameri

Adil Ahmad Abdullah Al Hammadi