50 Years of Cool:

In Quiet Glimpses


Portraits by Augustine Paredes

Exhibition at MiZa, Mina Zayed
Abu Dhabi March 1 — 9

Commissioned by Taqeef, O General, and Gulf Photo Plus

Paredes’ portraits reflect the ripple effect of successful business, that unifies generations across diverse migrant backgrounds and nationalities. The people photographed, from Taqeef's most senior employees, their loyal dealers, to their first customers.

“During these brief moments as photographer and subject, they welcomed me into their homes, offices, and stores; while language put a barrier between us, our simple gestures were enough to create a sense of warmth.”

The adoption of machines in the daily lives of a growing nation can often be overlooked, and along with it the formative stories of those behind the scenes.

Photographic prints on light box | Photographed by Ismail Noor

info
×

Tariq Al Ghussein

CEO at Taqeef

info
×

Joyce Tauro

Collection Specialist
info
×

Marap Khan Nazar Din

Driver — Installation
info
×

Sherif Ahmed Hanafy Mahmoud

Service Centre Supervisor
info
×

Obeid Rashed Obeid Alnaqbi

Taqeef Customer
info
×

Muhammad Hanif

Driver — Warehouse
info
×

Mohamed Naomi

Owner at Al Wardah Electronics
info
×

Hani Yaqoob

Owner at Alamain Center
info
×

Hamid Zia Fareed Khan

Foreman — Installation
info
×

Hamad Suhail Al Ameri

Taqeef Customer

info
×

Haj Yaeesh Al Zabaidi

Owner at Yaeesh Al Zabaidi Electronics
info
×

Haj Saleh Al Qaisi

Owner at Al Shaab
info
×

Haj Naser and Haj Khames Al Nuaimi

Owners at Al Qawmya Electronics
info
×

Dr. Salem Mohamad Al Ameri

Procedures Development & Improvement Manager at Dhafra Region Municipality
info
×

Adil Ahmad Abdullah Al Hammadi

Strategic Senior Specialist
info
×
Using Format